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Our Blog

Recent publications
Other News
September 5, 2022
5 mins read

Part 2: Five things you need to know about GA4 and get you started with the Analytics platform

Understanding the digital game
Part 2: Five things you need to know about GA4 and get you started with the Analytics platform GA4 is not just an update; it is an
Marketing Geeks
September 5, 2022
9 mins read

Unpacking tangible data and digital strategies

Unpacking tangible data and digital strategies
Unpacking tangible data and digital strategies Do you want to unpack tangible data and digital strategies? Begin here as standards, collaboration and reuse are well-understood ideas across
Other News
August 12, 2022
6 mins read

GA4 is the future of analytics

GA4 is the future of analytics
GA4 is the future of analytics: Here’s why  Part 1: A Cookieless Internet Requires GA4    What is GA4?    Google Analytics 4 (GA4) is the new
Other News
August 12, 2022
7 mins read

How do you build a data and digital strategy?

Data and digital strategy
Data and Digital Strategy – Part 1 How do you build a data and digital strategy?   Forbes talks in detail about how you can create a
Other News
June 24, 2022
4 mins read

AdMob versus Ad Manager 360, who wins?

admob ad manager 360
Here we highlight the differences between AdMob and Ad Manager 360 So you’re a publisher, and you’re trying to find the best way to monetize your platform.
Other News
June 13, 2022
5 mins read

An overview of careers in the ad monetization industry

Ad Monetization Careers
Do you want to start your career in the ad monetization industry? Here’s an overview for you.  Ever thought of a career in the ad monetization space?
Marketing Geeks
April 19, 2022
4 mins read

Sometimes AdSense doesn’t make any sense 

Does AdSense Make Sense
Sometimes AdSense doesn’t make any sense  From automation to ease, AdSense is a go-to option for most publishers. However, there are times when using AdSense doesn’t make
Marketing Geeks
March 17, 2022
4 mins read

Leaderboard Ads Can Affect your UX

Leaderboard ads
Leaderboard ads can affect your UX and should not be the only ad type that is part of your app concept Did you know that your leaderboard
Company News
January 25, 2022
4 mins read

The 4 Ways MCM Migration Affects Publishers

The 4 Ways MCM Migration Affects Publishers
The 4 Ways that Multiple Customer Management (MCM) Affects Publishers MCM, also known as Multiple Customer Management, affects publishers in various ways, from reporting to delegation. Here
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